For every $10,000 of financial aid you receive each year, that's $10,000 saved.
However, you pay the colleges with dollars that have already been taxed. In other words, $10,000 of aid is equivalent to over $17,000 in earnings! Over a family's entire "college window" that will add up to substantial savings of your hard-earned money.
Therefore, make sure your financial advisor has a lot of experience working with the financial aid system and is willing to help you with the financial aspects of all 12 steps listed below.